In a quest for total fashion world domination, the Olsen twins have launched an affordable junior line, Olsenboye for JCPenney.  The twins already have a high end line, The Row, available at Bergdorfs and a sportswear line, Elizabeth and James, that is a little more affordable than The Row, but is still expensive.  In addition, they have a shoe and jewelry line and most recently they just added sunglasses.  See what I mean? Fashion world domination indeed!  This isn’t the first time Mary-Kate and Ashley attached their names to an affordable juniors line – they did have a line with Walmart back in the day.

The Olsenboye line will be reasonably priced from $20 t0 $50, and will include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags, and shoes.  The line takes its inspiration from various teen trends around the world.  Each collection will highlight a different city.  The line will officially launch in 600 JCPenney stores nationwide in February 2010.  A preview collection will be available at 50 JCPenny stores, including the Manhattan flagship store, and jcp.com for a limited time starting on November 6, 2009.

Starting today the brand will engage in a three day marketing campaign with the “Olsenboye Treat Truck.”  The truck will be cruising around NYC handing out cupcakes, balloons, and pins.  You can also catch a preview as well as purchase the collection from the treat truck.  Check out the treat truck schedule below.

Fun Fact: Olsenboye is Mary-Kate and Ashley’s ancestral name.