Pure energy that pulsates sultry sophistication is the inspiration behind the new vision in color by Estée Lauder Creative Makeup Director Tom Pecheux for Spring 2011. The Wild Violet Pure Color Makeup Collection is a dynamic collection of high-performance makeup and fragrance products to highlight the spring season with a burst of enthusiastic color.

In this intensely vivacious collection, lips delight in shades of electric orange, brazen cherry and violet plum, eyes are smoldering in muted neutrals with wisps of purple for maximum depth and attention while nails are rich and smokey in a modern charcoal. Adding to the collection, a vivid, lush fragrance that has a first impression of Genet Flower, Mandarin, Purple Freesia, Blue Jasmine and Wild Gardenia to create a lively experience and then Amberwood is blended in to complete scent with an energetic, multi-sensorial vibrancy.

Pure Color Lip Gelee ($20) (Limited Edition)

- Electric Cherry – blazing red

- Electric Violet – fuchsia violet

- Electric Coral - fresh coral

- Electric Pink – brilliant pink

Pure Color Long Lasting Lipstick ($24) (Limited Edition)

- Wild Fire

- Wild Blossom

- Wild Coral

- Wild Violet

Pure Color Five Color Eyeshadow Palette ($24) (Limited Edition)

- Wild Violet – mix of warm, smokey ember and neutral shades with a shimmering deep plum center

Pure Color Eyeshadow ($20) (Limited Edition)

- Untamed Violet

- Sugar Cube

Double Wear Stay-in-Place Eye Pencil ($19) (Limited Edition)

- Untamed Violet - effervescent purple

Pure Color Nail Lacquer ($19) (Limited Edition)

- Storm - charcoal grey

Wild Elixir Fragrance ($55) (Limited Edition)

Available: January 2011