Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga! The uninhibited new voices behind MAC’s new From Our Lips campaign, designed to speak to the challenges women face as the fastest new groupa ffected by HIV/AIDS around the world. The MAC AIDS Fund and the Viva Glam program are the heart and soul of MAC Cosmetics. Established in 1994 to support men, women, and children affected by HIV/AIDS globally, Viva Glam I, II, III, IV, V, and VI were launched as continuous shades and have achieved tremendous success over the years.
U.S. Launch Date: September 2, 2010
International Launch Date: October 2010
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Shades of sable, champagne, and teak-olive, the Burmese is saucer-eyed and sensually compelling, prized for her sophistication and intelligence but woefully ill-equipped for the real world — she should never be let outside!
Luxury, pampering, excess — all attend the Burmese in her indulgent glory. A colour collection that celebrates the well-cared-for, and exalts in her high-borne right to be spoiled…she knows how to get what she wants. She’s a creature of luxury, and should be treated as such.
U.S. Launch Date: August 26th, 2010
International Launch Date: August/September 2010
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Wild, like her sleek sisters of the forest — the Ocelots and lightning-fast Lynx — the long-limbed, lithe ginger Ocicat boasts legs like a legendary supermodel, and a persona every bit as exotic.
But appearances can be deceiving — this is the kitten that roars, the lion that purrs, the wild thing that seems to possess a tender, kittenish cuddle. To wit: A colour collection as fierce as it looks, but as feminine as it feels…lips, cheeks and eyes that betray both sensual vulnerability and spectacular power.
U.S. Launch Date: August 26th, 2010
International Launch Date: August/September 2010
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With mesmerizing emerald eyes and a plush, silvery, sable-like coat, the Russian Blue was brought by British sailors from the Archangel Isles of Northern Russia.
Snatched from the palaces of the Tsars at the behest of Queen Victoria, her smile and her great beauty were said to amuse Her Majesty. In homage to the aristocratic heritage of this silver-and-emerald Royal, we’ve created a collection of colour every bit as hypnotic and enchanting as its finely favoured feline inspiration.
U.S. Launch Date: August 26th, 2010
International Launch Date: August/September 2010
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A potion to poison, an apple to bite, a spell to cast… Bad never looked so good. A crystal ball of colour created from our favourite Disney Venomous Villains, inspired by the three most infamously frosty, fabulous and formidable of Disney’s dark ladies… and one dastardly Dr. Facilier. Don’t you love it?
A MAC and Disney collaboration to celebrate the dark side in every one of us, in a glamorous sort of way. Who’s the fairest one of all? Four separate mini-collections, in haute animated couture. The incomparable Cruella De Vil and Snow White’s Evil Queen are dazzlingly devilish; Sleeping Beauty’s Maleficent and The Princess and the Frog’s DR. FACILIER, both up to no good on their own. Uniquely designed iconic packaging you will kill for, cunning characters and bedeviled beauties that are so alluring, you can’t help but wonder what it would be like to be one!
U.S. Launch Date: September 30, 2010 (online as early as 9/27)
International Launch Date: October 2010
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Our own Lady Gaga mobilized legions of you to DARE TO WER… and it’s created a wave of energy, excitement and outrageousness all around the world! Join the brigade of loud and proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with Pop Eye Shadow shades, as over-the-top as Lady G Live!
Inter-dimensional one-coat colour on the first stroke means there’s always an encore! Creamy soft application grabs and sculpts, gel structure molds and has a bouncy feel — pure exhilaration, it’s a personal high! More and more of you, every minute, every hour, every day, not afraid to DARE TO WEAR. Bravo!
U.S. Launch Date: July 29, 2010
International Launch Date: August 2010
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A modern kaleidoscopic color combined with boho charm and up-to-the-minute catwalk style. Shadows are matte, sans glitter and in the trio format. Creamy lips play perfectly off Mineralize satin-smooth eyes. Turn on and groove out!
U.S. Launch Date: July 8th, 2010
International Launch Date: August 2010
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“If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn’t. And contrary-wise, what it is, it wouldn’t be, what it wouldn’t be, it would. You see?” — alice + olivia \ Stacey Bendet, new York native, downtown-fashionista, all-around fun girl, and the sum total of design line alice + olivia, MAC’s latest collaborator.
A frump-fighting, pro-pixie, anti-seriousness collection of colour that includes new takes on Dazzleglass Creme, So Rich So Pretty Nail Lacquer and Partylicious Pigments…
hip + happy = alice + olivia for MAC.
U.S. Launch Date: July 8th, 2010
International Launch Date: August 2010 (Japan & Korea only)
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“Everyone looks great in jeans–and anyone can pull off a dark denim eye. To make it wearable, I’ve paired inky blue shadows with pretty roses for lips and cheeks. The combination is casual and put-together, rock& roll but romantic, and modern yet classic all at once.” — Bobbi Brown
U.S. Launch Date: July 2010
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‘I’m always inspired by how happy and healthy people look on the beach. Nothing says summer to me like pretty, glowing skin and shimmering lids.’ – Bobbi Brown
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There is fun in the sun, to be sure, but To The Beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap d’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with sanddabs, seashells, the magic of marine life decorating packaging in the most soothing, sultry shades of summertime. NEW! Cream Bronzer and NEW! Bronze Body Oil pair up with other faux tanners and scorching summer colours to get let you close your eyes and go To The Beach!
The Face must be protected at all times! But we have ways to bronze and beautify.…Fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The chic glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish city-to-seaside To The Beach Bags… Wherever you are, see you at the beach!
US Launch Date: May 27, 2010
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Craft Paper Couture – an inspired idea cut like a pattern and whipped up into a frisky little “funny face” frock. Then, strip it back to its essence for Summer 2010 for a Pret-a-Papier colour collection. It was a Project Runway challenge of sorts, with paper as the source, the instigator of ideas, the beginning of something simply, basically beautiful. Lipstick, LipGlass, Eye Shadow, Paint Pot, Chromografic Pencil, Studio Fix Lash, Impeccable Brow Pencil, Sheertone and Mineralize Blushes, and Nail Lacquer in a seamless spectrum of parchment-to-vellum beiges, with an occasional, clever colour spill, coral among the most au courant.”
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Artists use watercolour, oil, chalk, pastel, pencil, ink. We use makeup. Both require a bold vision and a perfectly primed canvas to start. New innovations to ensure the Artist’s idyll is perfectly realized: Prep + Prime Skin Brightening Serum evens out any skin tone, Prep + Prime Face Protect SPF 50 helps stop future damage with ultimate determination, and for M·A·C Asia, Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ blurs visible skin imperfections and helps block harmful rays. The state-of-the-art way to prepare skin for a flawless makeup application. Prep for Colour helps every skin type become a modern masterpiece.
U.S. Launch Date: April 8, 2010
International Launch Date: April 2010
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Just as Art Supplies for Eyes invokes the vision, Art Supplies for Lips speaks to the ultimate in sensuality….Luscious lips drawn from innovative new Lipstain Markers and Pencils to use like a modern multi-media artist would – design and discover! Incorporating the concept of art tools into the world of M·A·C makeup, these pencils and markers create dramatically different lip looks. New Pro Longwear Lipstain Marker has the doodle-fun of a “pen,” but with sophisticated, light and long-wearing results. It’s all about artistic freedom!
U.S. Launch Date: April 1, 2010
International Launch Date: April 2010
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