The very latest in a series of famous M·A·Coll aborations, it was only a matter of time before the demure-to-daring kaleidoscopic prints of Liberty of London coloured our world with Brit wit and bohemian chic. From the unstudied, Sienna Miller style of Spitalfields Market to the grit-and-glamour of Portobello Road, the swinging London girl has always been an unstoppable M·A·C makeup force! Spring 2010 insists on the ultimate flower fusion, with M·A·C joining forces with Liberty, creating cool Britannia compacts and Lipsticks, Eye Shadows, Powder, Blush, Nail Lacquers and, of course – blushing, bountiful, quite British accessories.

U.S. Launch Date: March 11, 2010

International Launch Date: April 2010

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Lips and cheeks get the pretty young thing treatment…Cremesheen Glass makes a comeback for Spring 2010. Introducing six new très jolie shades and three bring-back essentials, because the world wants more of this creamy, high-flying gloss formula that provides sheer, Just Superb colour with a touch of sex-o-shine!

To accentuate them, a combination of six Lip Pencils ranging from neutral to pinks and browns, to delight and define. And here’s a lovely thought: six new Mineralize Blush Duos are also making a limited appearance. Inspired by the original, they provide a gossamer sheer and lightweight application…all Too Fabulous.

U.S. Launch Date: March 4th, 2010

International Launch Date: March 2010

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The world is made of precious minerals, the foundation for all living things…. Mineralize Foundation SPF 15 is the synthesis of earthly essential elements, in the form of a rich, luxurious solid cream compact with a liquid mineral infusion.

This uniquely textured foundation delivers ultimate hydration while revitalizing the look of dull and dry areas. Medium buildable, smooth even coverage and a feather-cloud comfortable silky feel with a natural finish. Add the essential 130 Short Duo Fibre Brush and SPF 15 for skin perfection with protection.

U.S. Launch Date: February 4th, 2010

International Launch Date: February 2010

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Glossy images of leggy, Rock ‘n’ Roll Hall -of-Fame uber-models are as riveting, ravishing – and relevant – as ever. Hot shots of super-babes and rock chicks, edgy but never grungy, the lion’s mane of hair, the spectacular cheek bones, the luscious lashes, and a certain fearlessness when it comes to conquering with colour – Riveting is a rock-steady metal collection that pays homage to the Jerry Halls and Pat Clevelands of the world, their strength and their power! Part of a sexy ’80s fashion moment, these girls are modern versions of the real thing: Rock Goddesses never afraid to strut their stuff and step up to the spotlight. A fashion trend, true, but oh-so-much more is what makes these girls Riveting.

U.S. Launch Date: February 18, 2010

International Launch Date: March 2010

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“I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that M·A·C has decided to focus on women while I’m a VIVA GLAM Spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!” — Cyndi Lauper

“I’ve been familiar with the campaign and have been wearing M·A·C since I was ten years old. To be joining the likes of iconic former VIVA GLAM spokespeople is an honor. My new VIVA GLAM lipstick colour is amazing. It’s very me – a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honor themselves and honor the cause.” — Lady Gaga

U.S. Launch Date: February 10, 2010

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Pick a mood, decide on a demeanor, then mix it up for a fervent flash of authentic emotion! Find your passion with four vivid, sensual colorways designed to capture the season in M·A·C style: Pink, Coral, Amber, Plum.

U.S. Launch Date: February 11, 2010

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“This spring, there is a beautiful selection of coral shades perfect for lips and cheeks. The shade range spans from fresh new Pink Corals to universal Nude Corals to true Coral shades – every woman can find the coral shade that’s right for her.” – Bobbi Brown

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Inspired by Catherine Deneuve’s role as Lucille in La Chamade, the NARS Spring 2010 Collection features soft, sexy shades that are as elegant as they are versatile.

“I love Catherine’s makeup look in this movie,” says François Nars, Founder and Creative Director of NARS Cosmetics who chose supermodel Amber Valletta for the campaign. “It’s very sophisticated and bourgeois in a Parisian ‘16th Arrondissement’ way. She is the perfect reference for this collection, and apropos for spring, a time to embrace color and get noticed.”

Nars created a look that is confident, cosmopolitan and polished. On skin, he applied NARS Fiji Sheer Glow Foundation, followed by NARS Eden Pressed Powder for a perfectly smooth finish. He contoured Amber’s cheeks with NARS Amour Blush then highlighted her complexion with NARS Albatross Highlighting Blush Powder.

On the eyes, François applied the golden moss shade of the NARS Camargue Duo Cream Eyeshadow over the entire upper lid, then blended outward. The sienna shade was used to define the lower lash line with the NARS Push Eyeliner Brush. He then layered the sienna side onto the lid and brow bone, and swept the hue into the lash line. For additional brightness, NARS Albatross Highlighting Blush was dusted onto the eye, and NARS Nabucco Eyeliner Stylo was swept on to line the top lashes. NARS Blondie Single Eyeshadow was used to create an impactful brow. Lastly, two coats of NARS Larger Than Life Lengthening Mascara were applied to the top and bottom lashes.

To complete the look, François lined the lips with NARS Borneo Lipliner Pencil, filled them in with NARS Cruising Lipstick and layered on NARS Easy Lover Lip Gloss for extra shine and fullness.

The collection is available now at Sephora and will be available everywhere else on January 15, 2010.

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“I designed this collection to give women all the tools they need to look well-rested and bright-eyed in five minutes flat.” – Bobbi Brown

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When M∙A∙C meets the lore and legend that is Lilly Pulitzer, you get a fabulous and funky fun new chapter: a bit of Mar-a-Lago, some well-to-do winky-wink, and a dash of retro-modern pop culture mayhem in prints and colours that make it hip to be in permanent happy land! A collaboration that feels like the best tongue-in-chic resort retort, with all the wonderful prints and Key West colour combinations Lilly has done so beautifully since, well, forever! Fly down to South Florida, with M∙A∙C in Lillyland!

Available January 7, 2010

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All Ages, All Races, All Sexes is our credo.

Now M∙A∙C takes the “One World” idea further than ever, with a multi-culti colour story intent on a universal focus – spectacularly shaded and shaped brows for all, because beautiful people come in colours!

Miraculously matched to the individual, Impeccable Brow Pencil is the ultimate artist’s tool to fill, lengthen and shape, with a firm tip that sharpens application for high-performance precision.

Penultimate Brow Marker, in one shade suits all, has a liquefied glide adept at the all-important arch.

But that’s not all: Lipstick, Lipglass, Eye Shadow and Nail Lacquer shade extensions speak your language, a match for every international skin tone.

Available January 7, 2010

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NARS is determined to give us multiple orgasms. The newest member of the NARS Orgasm family is the NARS Orgasm Illuminator. It’s a sheer, illuminizing liquid highlighter that can be worn in various ways – wear it alone, mixed with or layered over foundation, on the the décolleté, etc – for an orgasmic glow. The Illuminator was seen on the runways of New York Fashion Week Spring 2010 shows of 3.1 Phillip Lim, Marchesa, and Thakoon. The Illuminator is a peachy-pink hue with golden shimmer. It’s the same universally-flattering shade as the original Blush Orgasm – the one that started it all. The Illuminator retails for $29 and I for one can’t wait to try it! I’ll be sure to let you know how it goes…

If you’re an eyeliner addict and a Make Up For Ever fan, then you might consider getting yourself the MAKE UP FOR EVER Aqua Eyes Collector Set.  The set includes 25 full size Aqua Eyes eye liners housed in a metallic case – it reminds me of those color pencil kits I had as a kid.  With 25 different shades, you can create an endless variety of fabulous looks.

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Cyndi Lauper and Lady GaGa are the new faces of MAC Viva Glam campaign.  Here’s a first look of the ad campaign shot by photographer Ellen von Unwerth.  Cute right?

MAC will release two lipsticks, MAC Viva Glam Cyndi and MAC Viva Glam Gaga, on March 18, 2010.  Each lipstick will retail for $14 and 100% of the proceeds will go to the MAC AIDS Fund.  The MAC AIDS Funds was founded in 1994, and has raised more than $150 million to support AIDS research, treatment, and prevention initiatives.

Can’t wait to see what the colors will look like.