Our own Lady Gaga mobilized legions of you to DARE TO WER… and it’s created a wave of energy, excitement and outrageousness all around the world! Join the brigade of loud and proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with Pop Eye Shadow shades, as over-the-top as Lady G Live!

Inter-dimensional one-coat colour on the first stroke means there’s always an encore! Creamy soft application grabs and sculpts, gel structure molds and has a bouncy feel — pure exhilaration, it’s a personal high! More and more of you, every minute, every hour, every day, not afraid to DARE TO WEAR. Bravo!

U.S. Launch Date: July 29, 2010

International Launch Date: August 2010

Dare to Wear Lipglass ($18)

Dare to Wear Lipglass provides intense, full-coverage colour with a holographic pearl finish.  Bright-coloured, high-intensity pigments coat the lips, while holographic pearls glisten and shine on the lips to create a show-stopping gloss.  It allows you to achieve the most intense colour and shine in one stroke.  The gel formula gives the product a creamy, soft texture that adheres comfortably to the lips.

• Ban This! – deep purple with multi-pearl (Limited Edition)
• Bold & Brash – bright red with multi-pearl (Limited Edition)
• Dare to Dare – light blue pink with multi-pearl (Limited Edition)
• Gimme That! – bright fuchsia pink with pink pearl (Limited Edition)
• So Bad Mid-tone – coral orange with pink and gold pearl (Limited Edition)
• Wind Me Up - dirty bronze with pink and gold pearl (Limited Edition)

Eyeshadow ($14.50)

• Aqua - subdued, pale greyed aqua (Matte) (Permanent, PRO)
• Atlantic Blue - bright violet blue (Matte) (Permanent)
• Crazy Cool – pale frosty lavender (Veluxe Pearl) (Limited Edition)
• Free to Be – bright true coral (Matte) (Permanent)
• Going Bananas – soft lemon yellow (Frost) (Limited Edition) (Repromote)
• Lime - lime green (Matte) (Permanent, PRO)
• Louder Please - bright fuchsia (Matte) (Limited Edition)
• Sassy Grass – bright grass green (Matte) (Limited Edition)
• Shock-a-holic - deep purple (Matte) (Limited Edition)
• Sky Blue - robin’s egg blue (Frost) (Permanent, PRO)
• Winkle – mid-tone cornflower blue (Satin) (Permanent)
• Zingy - bright sky blue (Matte) (Limited Edition)

A modern kaleidoscopic color combined with boho charm and up-to-the-minute catwalk style. Shadows are matte, sans glitter and in the trio format. Creamy lips play perfectly off Mineralize satin-smooth eyes. Turn on and groove out!

U.S. Launch Date: July 8th, 2010
International Launch Date: August 2010

Lipstick ($14)

• Call My Bluff – Mid-tone creamy coffee (Cremesheen) (Limited Edition)
• Jazzed – Bright coral pink (Cremesheen) (Limited Edition)
• Creme de Nude – Pale muted peach beige (Cremesheen) (Permanent)
• I Like It Like That – Deep Blue pink (Cremesheen) (Limited Edition)
• All Styled Up – Bright yellow pink (Cremesheen) (Limited Edition)
• Go For It – Mid-tone blue purple (Cremesheen) (Limited Edition)

Cremesheen Glass ($14)

• On the Scene – Light coral beige
• You’ve Got It – Dirty silver grey
• Going Casual – Sheer lilac
• Fashion Whim – Light beige
• Right Image – Mid-tone blue pink
• Chillin’ – Light white blue

Mineralize Eye Shadow (Trio) ($19.50)

• Love to Love – Satin beige/Pearly bronze/Satin brown
• In the Groove – Satin green/Pearly burgundy/Satin coral
• Making It Easy – Satin red brown/Pearly beige rose/Satin dark beige
• Togetherness – Satin Lavender/Pearly purple/Satin grey
• Style Influencer – Satin silver/Pearly deep blue/Satin mauve brown
• Soften the Mood – Satin light brown/Pearly rose/Satin light blue
• Fresh & Easy – Satin pink/Pearly burgundy/Satin grey
• Calm, Cool & Collected – Satin deep green/Pearly green/Satin beige
• Blue My Mind – Satin light blue/Pearly deep teal/Satin black

Powerpoint Eye Pencil ($14.50)

• Stubborn Brown – Deep rich brown
• Permaplum – Deeply plum with pink shimmer
• Navy Stain – Royal blue with shimmer

Zoom Lash ($13)

• Zoomblack – black

Mineralize Blush (Duo) ($23)

• Happy Together – Satin caramel/Pearly beige
• A Little Bit of Sunshine – Satin light brown/Pearly beige
• Hang Loose – Satin bright pink/Pearly lavender
• Band of Roses – Satin blue pink/Pearly light plum
• New Vibe – Satin deep rose/Pearly bronze

Mineralize Skinfinish ($28)

• By Candlelight – Golden Pink
• Stereo Rose – Coral with golden bronze shimmering nuances
• Comfort – Golden bronze
• Petticoat – Pale rose with gold and amber veining

Brush 187 Duo Fibre Face ($42)

“If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn’t. And contrary-wise, what it is, it wouldn’t be, what it wouldn’t be, it would. You see?” — alice + olivia \ Stacey Bendet, new York native, downtown-fashionista, all-around fun girl, and the sum total of design line alice + olivia, MAC’s latest collaborator.

A frump-fighting, pro-pixie, anti-seriousness collection of colour that includes new takes on Dazzleglass Creme, So Rich So Pretty Nail Lacquer and Partylicious Pigments…

hip + happy = alice + olivia for MAC.

U.S. Launch Date: July 8th, 2010

International Launch Date: August 2010 (Japan & Korea only)

Dazzleglass Creme ($18.00)

• Sparklicious – Creamy pale pinky white with soft multi-dimensional pearlized pigments (Limited Edition)
• If it’s Pink… - Hot pink with soft multi-dimensional pearlized pigments (Limited Edition)
• I.Want.Candy. – Hot yellow with soft multi-dimensional pearlized pigments (Limited Edition)

Pigments ($19.50)

• Later - Black with transforming purple pearlized pigments (Limited Edition)
• If It Sparkles… – White with transforming pink pearlized pigments (Limited Edition)
• Partylicious – Turquoise with silver pearlized pigments (Limited Edition)

Nail Lacquer ($12)

• Morning After – Creamy turquoise (Cream) (Limited Edition)
• So Rich – So Pretty Bright purple with pearlized pigments (Frost) (Limited Edition)
• Military – Black matte with silver suede pearl (Matte with Pearl) (Limited Edition)

“Everyone looks great in jeans–and anyone can pull off a dark denim eye. To make it wearable, I’ve paired inky blue shadows with pretty roses for lips and cheeks. The combination is casual and put-together, rock& roll but romantic, and modern yet classic all at once.” — Bobbi Brown

U.S. Launch Date: July 2010

Denim Rose Palette ($60)

Packed with deep, shimmering blues, icy grays and pinks for eyes and fresh rose shades for lips and cheeks, this palette is the beauty equivalent of dressed-up denim. Whether you’re in the mood for fresh pink cheeks or a sparkling, smoky eye, you’ll have plenty of options for day or night.

• Navajo Eyeshadow
• Gray Denim Eyeshadow (New)
• Pink Granite Sparkle Eyeshadow (New)
• Dark Rinse Shimmer Wash Eye Shadow (New)
• Iced Lilac Glitter Lip Gloss (New)
• Hot Rose Lip Gloss (New)
• Cool Rose Creamy Lip Color (New)
• Indie Rose Creamy Lip Color (New)
• Pink Rose Blush (New)

Sparkle Eyeshadow ($24)

Bobbi’s grown-up take on glitter. This lightweight formula lights up eyes with a combination of shimmering pearls and fine glitter. Thanks to its creamy, translucent base, it glides on smoothly and won’t crease or fall onto your cheeks.

• Denim

Long-Wear Gel Eyeliner ($21)

The look of liquid liner with the ease and feel of a gel formula. Long-wearing, water-resistant color glides on and lets you get it just right before it dries—then stays put without a smear or crease until you take it off.

• Denim Ink

Extreme Party Mascara ($22)

Extreme Build. Endless Volume. Exceptional Separation. The formula stays flexible, so each coat goes on as fresh as the first – immediately or hours later – without clumping, smudging or flaking. Think of it as the world’s first touchup mascara.

• Denim

Highlighter Pen ($32)

A pretty finishing touch that makes all the difference. Lightweight and luminescent, this brush-on liquid shimmer catches the light for beautifully defined cheekbones.

• Bronze
• Opal
• Rose

Shimmer Lip Gloss ($20)

Shimmer Lip Gloss offers beautiful, nonsticky shine with a touch of iridescence and is perfect on its own or over your favorite lipstick. Formulated with Aloe extract to soothe and soften lips; Vitamins C and E for anti-oxidant protection; and Jojoba and Avocado Oils for lots of moisture.

• Raspberry

Denim & Rose Mini Brush Set ($55)

Four essential brushes for eyes, lips and cheeks – to go. Evening purse, gym bag or carry on – this professional set in a chic denim case always fits.

• Mini Lip Brush with Cap
• Mini Blush Brush
• Mini Eyeliner Brush
• Mini Angle Eyeshadow Brush

More Bobbi Brown…

‘I’m always inspired by how happy and healthy people look on the beach. Nothing says summer to me like pretty, glowing skin and shimmering lids.’ – Bobbi Brown

Shimmerbrick ($38)

Beach – warm, pearlized shimmer to create a beautiful seaside glow (Limited Edition)

Long-Wearing Metallic Cream Shadow ($22)

• Moonstone - green
• Opal – pearl
• Pink – oyster pink
• Surf – blue

Long-Wearing Cream Shadow ($22)

• Shore – nude

Treatment Lip Shine SPF 15 ($22)

• Clear

There is fun in the sun, to be sure, but To The Beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap d’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with sanddabs, seashells, the magic of marine life decorating packaging in the most soothing, sultry shades of summertime. NEW! Cream Bronzer and NEW! Bronze Body Oil pair up with other faux tanners and scorching summer colours to get let you close your eyes and go To The Beach!

The Face must be protected at all times! But we have ways to bronze and beautify.…Fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The chic glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish city-to-seaside To The Beach Bags… Wherever you are, see you at the beach!

US Launch Date: May 27, 2010

Eyeshadow ($14.50)

• Sand & Sun – light peach (Matte)
• Firecracker – frosted mid-tone red orange (Veluxe Pearl)
• Sweet & Punchy – bright yellow green (Veluxe Pearl)
• Shimmermoss – green with green pearl (Veluxe Pearl)
• Humid – intense green with shimmer (Frost)

Eye Kohl ($14.50)

• Rosemary & Thyme – mid-tone olive gold with shimmer
• Float On By – dark green turquoise

Lipstick ($14)

• Beachbound – sheer frosted pale peach (Glaze)
• Lazy Day – light dirty blue pink (Lustre)
• Thrills – rosy copper with gold pearl (Frost)
• Funba thing – mid-tone bronzed plum (Cremesheen)

Lipglass ($14)

• Easy Lounger – light baby pink with multi-dimensional pearl
• Flurry of Fun – sheer sparkly peach
• Splashing – mid-tone blue pink with soft gold pearl

Lip Pencil ($13)

• Life ’s A Breeze -soft pink
• Temperature Rising – loudmouth orange

Powder Blush ($18.50)

• Hipness – intense coral with soft white pearl (Frost)
• Get-away Bronze – mid-tone suntan (Frost)

High-Light Powder ($26)

• Marine Life – multicolour pressed powder

Cream Bronzer ($25)

• Beach Bronze – golden glow with soft gold finish
• Weekend – mid-tone deep orange brown with soft pink pearl

Lustre Drops ($18.50)

• Pink Rebel – blue pink with gold pearl
• Sun Rush – peachy bronze with gold pearl

Bronzing Powder ($22)

• Golden – muted golden tan-beige with golden shimmer
• Refined Golden – finely spun golden with soft pearl finish

Bronze Body Oil ($22)

Nail Lacquer ($12)

• In the Buff – muted taupe avocado (Cream)
• Scorcher – creamy bright coral red (Cream)

Brushes ($38-$40)

• 130 Short Duo Fibre
• 131 Duo Fibre Powder/Blush

To The Beach Bag ($49.50)

Craft Paper Couture – an inspired idea cut like a pattern and whipped up into a frisky little “funny face” frock. Then, strip it back to its essence for Summer 2010 for a Pret-a-Papier colour collection. It was a Project Runway challenge of sorts, with paper as the source, the instigator of ideas, the beginning of something simply, basically beautiful. Lipstick, LipGlass, Eye Shadow, Paint Pot, Chromografic Pencil, Studio Fix Lash, Impeccable Brow Pencil, Sheertone and Mineralize Blushes, and Nail Lacquer in a seamless spectrum of parchment-to-vellum beiges, with an occasional, clever colour spill, coral among the most au courant.”

Chromagraphic Pencil ($14.50)

• NC15/NW20
• NW25/NC30

Impeccable Brow Pencil ($15)

• Dirty Blonde – blackened dark neutral-brown
• Taupe – mid-tone dirty taupe

Studio Fix Lash ($13)

• Black Fix - black

Sheertone Blush ($18.50)

• Instant Chic - mid-tone muted coral (Sheertone)
• Garb – light golden suntan (Sheertone)

Mineralize Blush ($23)

• Light Over Dark – light yellow brown / dark peach (Frost)

Paint Pot ($16.50)

• Coral Crepe – soft coral
• Groundwork - mid-tone neutral taupe

Lipstick ($14)

• Archetype - sheer light gold (Lustre)
• Dressmaker, Dressmaker - creamy light peach coral
• Made to Order - creamy mid-tone dirty coral
• Kraft - creamy mid-tone warm brown

Lipglass ($14)

• C-Thru – peachy beige with shimmer
• Fold and Tuck – mid-tone bright coral with soft pearl
• Pret-a-Papier - dark reddened bronze with pearl

Eyeshadow ($14.50)

• Tissue Weight - frosted pale peach (Frost)
• Bamboo – light beige with peach (Matte)
• Cut to Fit – frosted red bronze (Frost)
• Gazette Grey – dark green-grey with gold pearl (Velvet)
• Memorabilia – dirty purple (Matte)

Nail Lacquer ($12)

• Brown Bag – mid-tone warm dirty beige (Cream)
• Originality - sparkly copper bronze (Frost)

Artists use watercolour, oil, chalk, pastel, pencil, ink. We use makeup. Both require a bold vision and a perfectly primed canvas to start. New innovations to ensure the Artist’s idyll is perfectly realized: Prep + Prime Skin Brightening Serum evens out any skin tone, Prep + Prime Face Protect SPF 50 helps stop future damage with ultimate determination, and for M·A·C Asia, Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ blurs visible skin imperfections and helps block harmful rays. The state-of-the-art way to prepare skin for a flawless makeup application. Prep for Colour helps every skin type become a modern masterpiece.

U.S. Launch Date: April 8, 2010

International Launch Date: April 2010

Lipglass ($14)

• Just Add Colour – fuchsia pink (Frost) (Limited Edition)

Eyeshadow ($14.50)

• Hey – warm mid-tone beige (Veluxe Pearl) (Limited Edition)
• Prepped for Glamour - ashy, dirty brown (Frost) (Limited Edition)
• Sorcery - reddish mid-tone brown (Satin) (Limited Edition)

Prep + Prime Brightening Serum ($40)

A serum formulated to ins tantly brighten, smooth, firm, and hydrate the skin while providing a plumper, more evenly toned finish to the complexion. Natural antioxidants help to strengthen the skin against UV-related damage, while M·A·C Charged Water ens ures deep, long-lasting hydration. Everywhere except Asia.

Prep + Prime Face Protect SPF 50 ($30)

A skin-protecting cream with SPF 50/PA++. Applies under makeup to prime the skin for the sun. Featherweight, fast-absorbing, oil-free, invisible. Will not affect the look, texture or long-wear integrity of your makeup. Specially formulated with oil-absorbing powder, helps prevent oil breakthrough. Provides high-level broad spectrum sun protection. Worn daily, helps guard the skin against discoloration, premature aging, dryness and other effects of sun exposure.  Everywhere except Asia.

Prep + Prime Fortified Skin Enhancer SPF 33/PA+++ ($30)

A tinted skin primer formulated with soft-focus powders to help even out skin tone and add radiance. Lightweight and invisible, it goes on under foundation or powder for a naturally perfect look and subtle glow. Helps protect against pollution and UV rays. Available in three tints: Illuminate adds radiance to a sallow complexion; Neutralize calms a red, blotchy complexion; and Adjust brightens dull skin. Fragrance free. Asia exclusive.

Just as Art Supplies for Eyes invokes the vision, Art Supplies for Lips speaks to the ultimate in sensuality….Luscious lips drawn from innovative new Lipstain Markers and Pencils to use like a modern multi-media artist would – design and discover! Incorporating the concept of art tools into the world of M·A·C makeup, these pencils and markers create dramatically different lip looks. New Pro Longwear Lipstain Marker has the doodle-fun of a “pen,” but with sophisticated, light and long-wearing results. It’s all about artistic freedom!

U.S. Launch Date: April 1, 2010

International Launch Date: April 2010

Pro Longwear Lipstain Marker ($16)

• A Classic – rose red (Limited Edition)
• Full of Flare – bright yellow coral (Limited Edition)
• Modern Mocha – light brown (Limited Edition)
• Point of View - light neutral (Limited Edition)
• Purposefully Red – dirty red coral (Limited Edition)
• Runway Ripened – berry plum red (Limited Edition)
• Stylesetter - hot pink (Limited Edition)
• Sunset - coral brown (Limited Edition)
• Tomorrow’s Coral – mid-tone blue red (Limited Edition)

Lipglass ($14)

• Clear - clear

Greasepaint Stick ($17.50)

• Below Ground - blackened bronze (Limited Edition)
• Brown, Now – blackened burgundy (Limited Edition)
• Charred Mauve - blackened violet (Limited Edition)
• Dirty – blackened taupe with pearl (Limited Edition)
• Greengrease - blackened forest green (Limited Edition)
• Slick Black - true carbon black (Limited Edition)
• Uniformly Blue - blackened navy (Limited Edition)
• Zinc Zone – dark gunmetal (Limited Edition)

Pearlglide Intense Eyeliner ($14.50)

• Almost Noir - dirty plum (Limited Edition)
• Black Line – true black (Limited Edition)
• Designer Purpler - iridescent violet (Limited Edition)
• Industrial – periwinkle grey (Limited Edition)
• Petrol Blue - deep navy (Limited Edition)
• Undercurrent – blue teal (Limited Edition)

LashBlast Fusion is the first mascara from CoverGirl to offer both volume and length simultaneously.  Now we can have it all!

LashBlast Fusion will be available nationwide on April 1, for $8.99.  In the meantime, CoverGirl is offering an exclusive online pre-sale while supplies last.  The offer also includes free shipping from March 12 – April 15.  To find an e-retailer, click here.